Sales

While there may be many people in your marketing area who you want to attract or who may have a reason to use what you are selling, it stands to reason that you cannot be everything to all people.

You have to consider what kinds of clients do you want? What types of what you are selling do you enjoy most? Do prefer working from prospect's specifications, or do you like the challenge of creating an exciting solution to client's vague concept? What parts of the marketplace do you want to cater? Schools? Health Care? Financial? Commercial? Industrial? Architectural? Legal? Or what?

After you've answered the questions. You can build a website that target the clients you want most.

You can think about why would these clients have any desire to deal with you. Maybe you can offer discount prices or a large selection of options. You can guarantee satisfaction or have a convenient location. Being known for a particular characteristic may be a factor that may persuade others.

Who are the clients that want you? Your lower prices will attract people concerned with cost. Your local or national reputation would suggest clients that want prestigious coverage. A convenient location would get you the client who wanted a nearby provider to deal with. Satisfaction guaranteed might land you clients concerned with reliable service.

Who are these people, where are these people, and if the people are not yet there, where is it possible for a these people to exists (habitat)? What does it take to become known?