Photography Research Institute Carson Endowment

Source

The 2011 GOLD BOOK OF PHOTOGRAPHY PRICES is the source book that
helps you compile your own price lists. It gives you many ideas
(of what is sold) and suggests at how much to price them.

"Versatility" best describes the 2011 GOLD BOOK OF PHOTOGRAPHY PRICES.
Many photographers use their GOLD BOOK for quick and rough estimates
for many assignments and then go on from there to charge whatever
the traffic will bear.

In addition, your GOLD BOOK by itself can, when necessary, be used
as an effective visual sales aid. Let your prospect see you price
the assignment from this authoritative working reference book.
It gives the prospect more confidence that he or she has made
the right choice since you have a fair pricing system.
Fair pricing is one of indications of a reputable professional.

All prices scheduled in the 2011 GOLD BOOK OF PHOTOGRAPHY PRICES
will provide you with a profit if you produce the assignment efficiently.
The price you sell your photography and/or services must include a profit
for you. However, you and only you alone can determine if the profit
is there and if the profit is sufficient for you.

The 2011 GOLD BOOK OF PHOTOGRAPHY PRICES provides you with a
comparison between your current prices and the national median prices.
Knowing where you stand may, as it has for many other professionals,
encourage you to change your thinking about the value of your photography.