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Goals Knowledge Selling is the Means to the End

The professional salesperson's job is to make the sale. That is; close the deal, get the contract signed, and bring it back to the company. To the salesperson that is the end of it. That's what the professional salesperson is supposed to do. Get the order, close the deal, and go on to make another sale.

However, for you, your website, puts forth an offer to do something. The client accepts the offer by telling you what it is that it accepts and instructs you how you can acquire consideration for what is being bought.

Selling is just a step in the procedure of setting up a long and profitable relationship between you and those who benefit from the use of your talent. Not only is your business responsible for making the sale, the business is responsible for creating and delivering a fine product.

There is a difference between selling products (like computers, cameras, paper, and etcetera) and selling your business services. The professional selling the product has no further interest in the buyer once the sales is made. The professional's only concern is making the sale. Unless the professional is convinced otherwise, the sale is completed once the order is taken. It is up to someone else to see that the product is delivered. Customer satisfaction is proved when the product is delivered. This implies that the salesperson doesn't have to be any too fussy about which person is sold as long as the buyer has the money with which to buy.  

Few professional salespersons have to worry about dedicating any more time to that customer if the customer becomes troublesome because they do not deal with customer's grievances. After all, the salesperson job is to sell and that is done when the contract is signed. Grievances are not in their department.

A salesperson is regarded as just a salesperson and as such is not regarded as the authority for the best possible solution for a problem. It just doesn't make much sense to put much stock in the salesperson's opinion since the salesperson's pay (and hence his or her motivation) is based upon the volume of product that is sold. The salesperson's goal is to sell his or her product even though its use may be a compromise. Accordingly, most salespersons are trained to sell (that is overcome objections and get the order).

 
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