Find That Location
The basics goes something like this:
- You see or locate a group, person, or something who (you think) has a need for your services. That location has an address. The address is occupied with (hopefully) the prospect.
- To fulfill the requirements (of a prospect) you have to verify, in some way, that there is indeed a person who could have a need for your services.
- Is what you are selling being purchased?
- Will it be purchased in the future?
You can't tell by looking from the outside of the address. You can't tell by talking to anyone, other than the person with the ability to acquire your services if there is a possibility for you.
The idea of address is important because you can't do business with a person if you don't have an address or place where you can transact your business. You have to have some way to approach your suspect. If you're going to sit around and wait for them to come to you then their address is not important. Your address is.
You have to know of the person and at what address you can transact the business. If some person walks up to you on the street and requests something, say a photograph, you can't transact any business until you determine what consideration (money) that person is willing to give for the photograph. You accept the offer to create the photograph. You deliver the photograph to wherever that person desires and you will receive that consideration agreed upon.
When you proceed to the step where accept the offer to create the photograph you can consider that you have reached the know of the person stage. But you need an address for completing this business transaction. It could be the street corner where you met the person, street address, Post Office box number, or anything else.